Month: October 2016

All tourism providers rely on visitors. That’s the nature of the industry. A lot of us are focusing on attracting the numbers, but in turn, we forget to make the most out of the people who do visit.

The same goes for when you you’re the tourist. We’ll explain why soon. This article is all about sharing insights and expertise to develop more leverage from visits to other businesses and experiences.

Let’s get started.

 

The tourism sector undertakes famils to other businesses but rarely utilises these insights and stories to build on the customer experience. There are great opportunities to develop the level of expenditure both via staff and better use the physical workspace, including internal signage.

We’ve already explored the power of engaging signage. Your internal signage needs to be creative to encourage a sense of discovery and exploration – not only in the region but the space itself.

Simply put, just visiting other businesses isn’t good enough. You’ve got to put yourself in the tourist’s shoes, which in most cases you will be, and see what’s working and what’s not. 

 

Stop, think and reflect…

Now is the time to stop and think about how you’re creatively using these famils to add value to their business and your guest’s experience. If you’re going to take the time to visit other outlets and be a tourist in your own back yard, make sure you have the vision to capitalise on it when you return to your day-to-day operations.

  • You need to be asking yourself these kinds of questions.
  • What are the strengths of the venue? What are they doing well?
  • What are the gaps & how can you avoid them in your own venue?
  • Are they using specific tools, such as social media? Will they work in for you? 
  • Are there any partnership opportunities? How can you work together?

Again, all of this draws back into our six-part series on making your venue sustainable. If you missed it, you can read the first article here.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.

The world is changing. We now rely on technology more than ever. And for businesses, it’s shaping how the customer experience.

Technology, if embraced, can transform our tourism businesses. There’s IT, apps, and social media available to us now, which we can incorporate to build on the experience – rather than detract from it.

 

Embrace technology to improve visitor numbers

No matter what tourism outlet you’re running, there are advantages for all of us when it comes to technology. Think about email, for example. We could use it to communicate before, during or after the visit.

Draw this back to your own experience for a moment. Let’s say the last time you went on holiday. Did you visit a restaurant, stay in a hotel or do a day tour that used technology to first connect with you? Maybe you saw a special package online, which attracted you to visit them. There was anticipation and excitement.

A hotel could send out an email to their past guests sharing a special event that’s happening in their region. This could encourage re-repeat visitors and boost extra guest numbers. When communicating, it’s important to personal and to the point. Don’t let your audience feel like they’re just another number. You don’t have long to get their attention, when it comes to the online world. It must happen in a few seconds.

Let’s go into greater depth about the do’s and don’ts of technology.

 

5 tips to help you take advantage of IT

  1. Social media: Introduce social platforms such as Facebook, Twitter, and Instagram. Tourism companies will need a plan for how it can utilise the traveller’s use of social media while they’re on holiday. Also, when they immediately when they return to encourage exposure and word of mouth amongst family and friends.
  2. Internal hubs: Look at Internal IT hubs where staff and volunteers can consult with guests
  3. Celebrate everything local: Consider audio and visual where local legends are featured and can tell their story and show their work.
  4. Get interactive: Use interactive touring guides that the staff, volunteers and guest can utilise.
  5. Always add value: No matter what you’re doing online, it must be valuable to build on the customer experience.

 

Consistency is key

When it comes to anything online, being consistent is the most important part.

First, be clear on what the customer wants, so you can make it a memorable experience. How can you make it different from the rest? How can you surprise them or connect with them?

Make a list of the specific needs that your customers will have. Identify common traits and key attributes of your guests. How will you get feedback from your guests to improve their experience? (Hint: social media!)

Once you ‘know’ your customer, you’ll be able to work out the best channels to communicate with them. Whether they’ve visited your venue or not, your chosen channels will help you keep top of mind.

Social media, your website, emails and other forms of contact online are great ways to boost your visitor numbers – and learn what your past guests thought of the experience.

 

That’s a wrap!

This is the end of our framework to making your tourism outlet successful in the future. We hope you’ve enjoyed it. But don’t go far, as we’ve got a lot of other cool information coming up.

Next, we’ll share our insights and expertise to develop more leverage from visits.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.

It’s what’s on the inside that counts. This is why we’re focusing so much attention on your interior. Whether you operate a VIC, retail or hospitality space, or deliver your experience out in the environment, these principles apply.

Last time, we spoke about brochures, walls and shelves, and why they’re important in stimulating the senses. This week, we’re talking about why telling stories, your location’s unique tale, is essential.

 

Everyone loves a good story

Personalise your visitor’s experience by introducing producers in video and audio format, using storytelling.

Tourism operators of the future will utilise local identities and legends to a much greater degree, both within visual representation, audio, and in-house displays, design, and internal events. Local identities and characters will add value and points of difference.

Information will be integrated and not seen as mutually exclusive to create a more holistic and interesting experience.

 

Embrace the five senses

The design of your interior will demand more creativity and imagination in regards to the integration of information with retail product. This will require taking full advantage of the five senses, which have been largely under- developed and forgotten many current tourism outlets.

  1. Sight
  2. Smell
  3. Taste
  4. Touch
  5. Sound

Staff and volunteers will need to tell stories, using these senses. The days of providing brochures only will be over, if it’s not already. The modern visitor will expect and require experiences and memories, which requires an approach to storytelling that can deliver the following:

  • Excitement and surprise – communicating the WOW and points of difference
  • Inspiration and creating imagination in other people
  • Highly visual – puts the guest within the experience before they are even there
  • A benefit focused interaction and educational experience – not one simply focused on the features of a product of service
  • Reinforces lived experiences, insight and expertise
  • Expresses confidence and conviction – staff and volunteers will be the custodian of the brand.
  • Continuously recommends and suggests.

 

Capitalise on the brag factor

Tourism operators will need to tap into the traveller’s ego when creating future spaces. Working closer with local producers and suppliers, organisers will meet expectations of exclusivity. The future tourist does not want the norm.

Travellers want the WOW factor and will be more discerning than in the past. And embracing storytelling is one of the best ways to successfully sell.

Stay in your seats for part 7, the last in our series on making your space sustainable for the future. We’ll be talking about utilising IT and technology to better connect.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.