Month: June 2017

It’s hard not to think of being ‘let go’ as failure. But in fact, it’s just masked this way. Being made redundant forces some serious self-reflection and cease of finger pointing.

Like my story, for example. I got made redundant and now, I’m successfully self-employed. Those lessons proved to be invaluable. Now I know it was all part of my business lifespan.

Tackling niggling self-worth issues 

Possibly the biggest issue for anyone going through a change in their career is self-worth. This isn’t just for people who have been let go, but people moving roles, changing careers altogether, and starting a business.

Identifying your self-worth is an essential part to being an entrepreneur. Having clarity on your values, ethics and what you stand for will help you make better business decisions.

It’ll shape the nature of your brand, create opportunities that aren’t right in front of you, and gives perspective.

Let’s take a closer look at what it means to be self-aware in business. Here are some traits of the confident entrepreneur:

  • Not desperate for gigs – consistently to generate the right type of gigs and refusing to take on work that’s not the right fit. You won’t cheapen yourself just to ‘get the gig.’
  • Listening to your gut
  • Willing to take opportunities, not risks
  • Speak up when you don’t believe what the other person is saying and doing is respectful
  • Don’t seek permission and acceptance from other people – trust your own path and the decisions that accompany this direction, while still open to advice from insightful people.

So, how can you develop your business confidence?

Avoid being ‘white noise’, just another business number 

Think about the values and ethics that shape you. People are attracted to the businesses and brands that have presence that know who they are – that have the conviction and confidence to not be beige.

When you’re a small business, it’s the owner’s sense of self that will either build or diminish this presence – there is no fence sitting. It comes with the responsibility of being up front and centre.

Spend time working out what you value the most. Here’s a list of self-reflection questions that helped me, and I hope they can guide you, too.

A simplified self-reflection exercise to gain clarity 

  1. Why have you chosen to create this business and what was I about you that made you think you could make it a success?
  2. What continues to drive you in times of great challenge, disappointment and adversity?
  3. If you described your brand as a person, what values and ethics would it have?
  4. How are you currently utilising these values and ethics to drive business and create points of difference in the market place?
  5. How are you currently expressing these values and ethics to the market?
  6. How are you utilising values and ethics to build a stronger sense of self -worth?
  7. Considering these values and ethics, what businesses and clients would allow you to do your best work and be of most benefit to yourself, other people and still build the business?
  8. What industries and organisations would you not pursue as these are at odds with your defined values and ethics? Why is this?
  9. When it comes to sourcing new opportunities what are your negotiables and non-negotiables and how are these used by your business to make well informed, smart decisions?

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.

Technology is a double-edged sword. It can be a good and bad thing, depending on how we use it.

There’s no doubt that it has and will continue to change the way we communicate. Just walk down a city street and you’ll see 99% of people looking down, engaged with their mobile phone.

While technology has opened up many new ways to reach new people, this doesn’t necessarily mean we’re better communicators. We need to remember the people behind those screens and look at ways to humanise the technology we use.

As humans, we experience the world through seeing, touching, tasting, smelling, and listening. As the world continues to be more digital, it’s critical you remember this – and tap into it as a powerful way to engage.

The importance of experimental activity 

If we miss this, we’re losing the real essence of experiences for brands. The customer journey becomes diluted, human-to-human.

Let’s look at a few things you can run parallel with your digital strategies.

Creating connection points 

Focus on keep your human connections by engaging with your clients beyond sending a message or posting something. Open up a space for them to interact in a tangible way.

Focus on multiple senses  

Stimulate your customers through tapping into different senses. Each person will consume information differently, so offer a multi-sensory approach. If you’re talking about the benefits of your products in a blog post, why not offer a sample so they can see and feel it? Again, you’re increasing that human connection.

Build an ‘experience’ 

Take your customers on a journey. Brainstorm different ways for you to interact, in a two-way manner. The problem with digital is, more often than not, brands are speaking to their audience instead of with them. There’s a big difference. Start to develop effective experiences that create a meaningful impact.

Society teaches us that fast is better. This isn’t always true, especially when it comes to connecting with clients. Just like your personal relationships need to be nurtured through touch, your clients do, too. Unpack every touchpoint you have with your clients and see how you can personalise it.

This should be your priority. Key questions you need to ask yourself before utilising modern technology:

  1. What do you want to achieve from using these methods?
  2. Why are you using this technology?
  3. How do you want people to feel and act as a result of interacting with your technology?
  4. What content and methods of engagement will you need to create to evoke desired emotions and action?

The future for experimental delivery from a technology perspective. How do you rate? 

  • Experiences must be relevant and specific – not generic
  • Quality will be essential in a world of increasing competition
  • Inspiring and aspirational while being authentic
  • Value for money – this does not mean the cheapest or offering the greatest discount
  • Personalised with a level of co-creation between staff and guest
  • Choose Your own adventure where guests create their own experiences
  • Storytelling and the opportunity to connect with local, unique legends
  • Hands on interaction with the product/service and the people behind the business
  • Engagement in an unexpected way
  • Ability to educate and even challenge perceptions of a place and its people and history.

At Kiikstart, we’re dedicated to allowing people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.