We’ve all done this. Stood in an aisle, with hundreds of choices staring at us, only to make a choice based on packaging alone. For wine, it’s the label that we see first. For producers, this is why the branding is so important. It has to tell your wine’s story, in a matter of seconds.

At Kiikstart, we talk a lot about the story. The verbal and non-verbal cues. The way your customers (and potential customers) perceive you.

Think of your label as an advertisement for what’s inside the bottle. You’ve got to spend time finding out what your current label really says to your customers. And more importantly, what do you want it to say? This will guide your design choices.

Wine packaging gives cues to buyers about what to expect inside. The bottle shape, colour, how it’s sealed and the label all serve as ‘chapters’ in the story. Does your label illustrate homemade wine or a corporation? Will it be for millennials or baby boomers? Is it fruity or heavy? For a special occasion or an afternoon BBQ?

Know what you want to say about the wine in the bottle. Once you’ve got your main message, you’ll have a basis for designing the personality of your bottle. By focusing on a deliberate visual message, you’ll be amazed at what the right label can do for your wine.

Have fun with it and push the envelope. Put yourself in your customers’ shoes – someone who knows nothing about your wine. How can you use imagery to get them to purchase it? What would stop you in the aisle?

Consider how your label fits in with the rest of your brand experiences. Will they get the same feeling walking into your winery for tastings? What about your website or social media – does it have a similar vibe? While your label might only seem like a small part of your overall communications, it plays an important role. It’s the first thing people will see.

Aim to appeal to a problem you’re trying to solve. There are five basic stages which a customer usually goes through when buying a product.

They are:

  1. Need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Purchase
  5. Post-purchase evaluation

Your label will help you standout when they’re evaluating alternatives, but the rest of the steps can’t be forgotten either.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do and the benefits for our clients contact us today on 0428 593 400 or email enquiries@kiikstart.com.

What’s the best customer service you’ve experienced? What made it a standout? Now, flip that and think about the worst scenario. Why was it so bad?

If you run a winery, you’re not just producing beautiful wine. You’ll have customers coming to you to enjoy the full experience – tasting wines and food as well as seeing where the grapes are grown. Today, the winery business is more dynamic than ever before, especially in prominent regions like South Australia.

It takes smart strategy, unique branding and creativity to make your ‘drop’ stand apart from the rest. So, how can you do this? As we’ve been realising across the tourism industry, involved experiences are the future.

For example, you could offer smart, complimentary tours and services that encourages people to stay longer, and spend more. Be diverse in the type of tours, shows, and food offerings to provide choice and multiple income streams. Use content to make recommendations and suggestions, so it educates and makes it easy. Use local ingredients linking history and cultural elements back into the present day.

Don’t be afraid to ask for feedback to build on these experiences. Ask questions such as:

  • Why have you chosen our business or region? What is of interest to you?
  • Describe what the perfect offering/experience looks like?
  • What experience don’t you want to miss out on – must do’s?
  • Is there anything in particular that you do not have an interest in?

It’s all about the personal connection. How do you want people to feel as a result of the end-to-end interactions with you? This is referred to as the UEP (unique emotional proposition).

Be specific to your market, focused on being interesting while still authentic, and providing real value for money (this doesn’t mean being cheap). Allow for greater personalisation of experience by allowing staff and guest to co-create what is delivered.

Think about how you can make every interaction unique. Tell your story, both verbally and physically. Entertain, educate and challenge, all at the same time.

BETTER BUY IN THROUGH HANDS ON INTERACTION AND THE SHARING OF OPINION  

The Adelaide Botanical Gardens Restaurant give their customers a compelling experience that keeps them coming back.

Key takeaways from a recent dining experience:

  • The Sommelier provides exceptionally good product knowledge, backed by passion but told in a way that was accessible and interesting.
  • Offers unexplored wines that were not easily found or were undiscovered and allows you to try a range of brand new, seasonal offerings (not just one) at the table and left the bottles with you to read more.
  • Checked in and asked your opinion – was gaining valuable research organically in real time.

Think about your own approach in the early stages of contact. What ways are you currently personalising your approach to interacting with guests in creating meaningful experiences? How could you improve this so it encourages more visits with more purchases?

The majority of businesses spend all the time focusing on the face to face delivery and not enough commitment of resources to the before stages of the customer interaction and certainly not afterwards in the post service delivery.

Use your imagination. Experiment… and don’t be afraid to think outside of the box. Ask your customers what they like and don’t like by asking insightful and brave questions that delve deeper into your clients opinions and perceptions. Engage with them and show them that you care about more than just dollars.

Business is like life; there’s both good and bad times. The difference is, a lot of the time with business, those lulls can be avoided.

A national survey of accounting firms revealed some of the reasons why businesses suffer. Here’s what they found:

  • 55% had poorly designed business models & inexperienced management
  • 46% insufficient capital or inadequate access to borrowings, preventing growth
  • 37% failed to seek professional advice
  • 35% expanded too quickly
  • 32% didn’t plan for volatile costs
  • 27% wouldn’t adapt to changing markets
  • 26% had inadequate financial management
  • 25% didn’t market themselves (sufficiently or at all)

And we would like to add one more from our own observations over the last 11 years – owners and decision makers are suffering from the busy disease. No time is actually allocated each week to thinking, reflecting, planning and most of all DOING!

At Kiikstart, we talk about the importance of having a continuous start-up mindset, no matter what stage you’re at in business. The importance of giving yourself the time to develop your business and work on it, not just in it.

Entrepreneurs are different beings. We like to continually create, challenge the norm and have courage to leave behind the old and tired. Entrepreneurs have the ability to improvise and respond in real time. There is self-belief, focus and absolute grit when times get tough – and they do get tough. Entrepreneurs are willing to take opportunities (not “risks”) that others are not. 

The three keys to success 

Business can be done in millions of ways.

Managing these details can be boiled down to three key things which make business successful: Lead, leverage and lift.

1. The Lead Key

This is all about leadership and development rather than just management 101. By the way define what leadership is for you, your brand, your staff and most importantly your client.

Leadership is such an overused word we rarely stop to ask what is it and how do I show it through my business?

Some factors that underpin the lead key include:

  • ‘Vision’ (the ‘why’) for your business
  • ‘Mission’ (the ‘how’) of your business.
  • Your business values and organisational cultures – there’s not just one culture.
  • Your business model and time spent on developing it with changing times and trends.
  • Setting boundaries and standards for yourself and your team.
  • Building relationships and how you do this – both internal and external customers
  • Willingness to seek help from others outside of your own network.
  • Choosing the right team and deferring on expertise where needed.
  • Adding value to others and adopting a client centric attitude.

Improving your skills in these areas will help you better manage the next two keys.

2. The Leverage Key

This is all about productivity and efficiency which will focus on maximising outputs while minimising inputs. Leveraging is all about maximising what you already have within your people, place and product without going into major debt and gaining a head full of grey hairs in the process.

It does however often requires a change in how you do business and re-invention as part of the process. Some of the details you need to get across before you plan the leveraging process include:

  • The level of efficiency and effectiveness in regards to current business processes.
  • Productivity of both humans, processes and systems.
  • Profitability of the business – not just the revenue.
  • The current talent and skill level of staff – where are the strengths but key skill gaps in performance?
  • Processes for utilising your human resources to their full potential.
  • Current distribution channels.
  • The quality and value of current strategic partnerships.
  • Methods on maintaining health cash flow including cost management and control.
  • Control of inventory (or current client work in progress).
  • Commitment to innovation and continual creativity.
  • Processes and systems in place to measure and review quality control.

3. The Lift Key

This is all about the sales and marketing activity which will lift the turnover of the business.

Details to get across include:

  • Your value propositions and Unique Selling Proposition (USP).
  • Your UEP this is the unique emotional proposition and how you want people to feel as a result of their interaction with your business.
  • Products and services – current mix.
  • Your brand and the style and manner in which it’s expressed
  • Customer segments and the level of focus and detail.
  • Profitability by customer segments.
  • Customer relationships and end to end experience – not just service 101.
  • Customer channels – how accessible is your business? This relates to how you deliver the end to end client experience and relates to staff attitude and level of responsiveness across all channels.

Leveraging the time and resources you have 

We can’t forget the 80/20 rule. Put your time into those 20% of activities that’ll garner 80% of your results. Make sure you’ve got the resources and processes in place to review where you’re getting the most results. This will require you take time out, review and reflect on the current clients you have and how you actually service them.

Manage your commitments, prioritise and plan your daily tasks, and leverage the time you have. You can achieve this by structuring your business, making your processes more efficient, deploying technology and outsourcing. Value your time.

Remember you cannot “manage” time, it will move on regardless of you, but you can certainly have more respect in terms of how you use it.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do and the benefits for our clients contact us today on 0428 593 400 or email enquiries@kiikstart.com.

Being a start-up is like ‘trying to build a bike while riding it.’ I like this metaphor. Speed and adaptability are crucial factors for new businesses. The ability to be fluid and change direction with a second’s notice – this is something entrepreneurs do well.

So, when we talk about the start-up mindset, what do we mean? It’s a few things, like being mindful of your time and how it impacts customers, being easily able to adapt to change, and you’re a fast-mover.

You don’t detach yourself to your ideas, well at least you try not to. You approach things by asking yourself what you can do right now. You’re okay with uncertainty, take risks, and continuously strive to do better. Most importantly, you’re willing to fail.

Planning & executing ideas. Think like a start-up. 

Ever wondered why start-ups (with no money) are beating huge organisations in terms of bringing innovative products and services to market? It’s because of their mindset. Corporate giants are rigid, locked in fear and unable to make big decisions.

Start-up owners look at the world in ways that allow them to unleash their true creative potential.

Remaining competitive, now and into the future 

To keep ahead of the curve, every business needs to embrace this entrepreneurial spirit. But how do you think and act like a start-up within an already, well-established business, with an affirmed culture already in place?

Consider these five core philosophies to help break the mould:

1. Curiosity: People at start-ups ask the ‘why’, the ‘what if’, and the ‘why not.’ They have a deeper yearning for answers, and match their offerings accordingly, to fill a gap.

2. The possibilities: Entrepreneurs spend their days dreaming and imagining, rather than focusing on what is. Let your mind wander for a little while. Most established businesses allow for little or no creative time each week because they suffer from the ‘busy disease’.

3. Detach: They forget what they should be doing or what’s been done. Rather, innovators dare to be different.

4. Fearless: Start-ups face their fears head on every day, but forge on. The constant ‘failure’ and rejection makes them ruthless.

5. Speed: Big doesn’t always mean better or faster. Start-ups don’t have incumbent, top-end departments to go through, so decisions are almost instant. They have an idea and start testing it, that day. This is extremely powerful.

You’ve got to challenge the status quo – become an entrepreneur, while still staying true to your company’s overall strategic goals. You need to remove yourself from your everyday routine, get inspired again. Build the confidence to create new opportunities. In doing this, you’ll go beyond the business-as-usual approach and really shake things up.

For more information about the mindset shift, talk to us. We’ll go through corporate entrepreneurship, anticipating and leveraging failure, telling your story, and selling your vision with meaning.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.

When we think of tourism, it’s often through experiences. But there’s one untapped area of the industry that can add value to your customer’s experience – products. There’s an opportunity for tourism businesses to create enchanting retail spaces.

Product is a great channel to tell your brand’s story. You can use items to express the unique selling points of the region, as well as through staff and travellers’ senses. It helps to generate a sense of fun and activity into your space and promotes local producers.

It’s just as vital to highlight the story behind the products and reinforcing the element of storytelling.

Identifying the right products. 

It’s important to find the relevant product offerings and identify where the gaps currently exist.

There needs to be selection of locally-made products to create a sustainable point of difference and encourage people to return and speak positively about your space to family and friends.

Product categories could include adrenaline experiences, eco-tourism from a service and retail perspective, indigenous culture, food and wine, home and fragrance and body and skincare items.

A local supplier showcase. 

You could host an event, say every fortnight, that showcases a supplier from your region. They’ll provide a product – wine, fashion, pottery, art or jewellery, for example. Encourage them to offer free samples of their product to generate and boost sales.

This is a great avenue for smaller, emerging businesses who don’t have a shop front and want to promote their brand to local, intrastate, interstate and overseas visitors.

Introducing products to your space requires a focus on visitor engagement. Take away the barriers that are key to closing a sale. Make sure the products aren’t too heavy by being wary of shape and size, and customs requirements. Invest in signage and communicating your brand to every person who walks through your doors, through each sense. Your brand’s values should be reinforced at every touch point.

Listen to your visitors. Ask them what products they’d like. Have conversations about their experience. Take away the guessing and go straight to the source.

If you’re looking for more tactics and strategies to build a more successful and connected tourism space, adopt an entrepreneurial mindset for long-term growth. We can help you with this.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.

To discover the opportunities that matter the most to you, clarity is key. With self-exploration, you can build your story. This is particularly useful when finding a job or building your business.

But why does the story matter?

Through your story, you can show how to add value to their business. Employers and clients vet people based on the benefits that are communicated. A lot of the time, the story is missing. It’s an engaging way of illustrating ‘what’s in it for me.’

The 20-second rule 

You have 20 seconds to get their attention. It’s not long, but this is where your story comes in… and will set you apart. If you can, try to match parts of your story to address the gaps they’re looking for.

Paint the picture for the employer or client, so they don’t draw their own conclusions and misinterpret you. Many people get it wrong by focusing on experience, when it’s you as a person that will influence their decision. It’s the manner and style in which you undertake your role that matters and sets you apart.

Take a deeper look inside. What can you bring to them? 

For example, write an overview of the personal traits and characteristics you’ve developed. Highlight unique characteristics you’ve gained from life experiences, not just your career. What have the most difficult times given you in terms of personal development?

Avoid including career objectives unless you have a really strong desire and interest in it. Don’t write it just for the sake of filling the page. It can’t be vague and must stand for something.

Think about what type of person you would need to be to do the job or task well. What skills, attitudes and talents do you need? It’s essential to show an understanding of what’s required to do the job well.

Throwing out words like trustworthy, autonomous and fast learner simply won’t cut it anymore. Spend the time to craft your personal story and show them who you really are.

Build a quality & connected experience for businesses 

The same idea can be applied for businesses. You can follow this approach, regardless of your industry or purpose. A smarter, more entrepreneurial approach to the delivery of services will do two things, above all:

  • Diversify your markets and income streams that have the ability to evolve with changing visitor trends
  • Create a stronger, more fluid brand.

We need to be relevant and surprise them from the first point of contact. The first exposure or point of contact will shape perceptions and ultimately behaviours of potential guests. Ask insightful questions and show your customers that you care about them. Plus, it can lead to the creation of new product and service offerings, if you take the time to really listen and look for emerging trends.

Make sure your brand philosophy is clear at every interaction. Start with these activities:

  • Describe your brand personality and the characteristics associated with it –

What are the most favourable traits and characteristics? How do you express these within customer interaction?

  • What is truly different about how you deliver the customer experience?
  • What do you do different to make your customers happy, pre, during and post purchase?

Need help putting your skills and experience into evocative words? We can help craft your unique story, so that you can use in your professional and personal life.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.

Partnerships are built with people that you do and don’t know take time. Take note of the language we’re using here – partners, not clients. Connections lead to partnerships.

I would like to make the point that it is about building a community based on respect and trust and not a quick fix approach where you grab all you can and offer very little in return to the other party.

It’s important to identify the process you go through to make a connection. Following a more intimate, creative approach when building contacts can help cut out the competition and lets you influence the way your partners perceives you.

Let’s go through the process of making connections that lead to real business opportunities.

Know your target 

Identify industry sectors that fit your brand. Research what industries are growing and emerging. Where is the future potential? Where do you currently find this information? Who do you need to speak to? Find organisations that fit your ideal partnership picture and cultural aspects underpinning your brand.

Know your purpose

To get the desired response it is key you adopt a longer term, more tactical approach to making contact and building a community. Why are you contacting them and where is the mutual benefit?

Always give serious thought to not only your method of communications but the message. Remember these people are unlikely to know of you so building credibility while making the other party feel important is key.

Contact your ‘partner’ 

Got names, now what? First thing, send them a personal letter in the post. This will make your brand stand out as you choose a more thoughtful and intimate form of making initial contact. Make sure you keep track of your connections in order to drive and manage this process.

Meet them in person 

If/when they give you 20-30 minutes, use this to make your best impression. Always make sure you stick to the time limit and always write later that day in an email or a letter to thank them for their insights and contact. Discuss why you wrote to them, your plans for the future, and how they can benefit from working with you. Think about more creative angles as well – you want to be able to learn about the business and show curiosity.

Post-chat – the all important “F” word 

After your meeting is an important step that many people don’t focus on. Partnerships take time and there are tactics that you need to follow to maintain contact. Businesses fall down because they don’t know how to manage the connection after a conversation. They let it go cold – they get hundreds of cards but don’t think ahead of how they will make this work. People are going to enter a partnership in they feel you’re trustworthy and credible. This takes time to build.

Now, over to you. How could you maintain contact after your first conversation – what’s your excuse? If you need help making real, respectful connections, let’s have a chat.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.

It’s hard not to think of being ‘let go’ as failure. But in fact, it’s just masked this way. Being made redundant forces some serious self-reflection and cease of finger pointing.

Like my story, for example. I got made redundant and now, I’m successfully self-employed. Those lessons proved to be invaluable. Now I know it was all part of my business lifespan.

Tackling niggling self-worth issues 

Possibly the biggest issue for anyone going through a change in their career is self-worth. This isn’t just for people who have been let go, but people moving roles, changing careers altogether, and starting a business.

Identifying your self-worth is an essential part to being an entrepreneur. Having clarity on your values, ethics and what you stand for will help you make better business decisions.

It’ll shape the nature of your brand, create opportunities that aren’t right in front of you, and gives perspective.

Let’s take a closer look at what it means to be self-aware in business. Here are some traits of the confident entrepreneur:

  • Not desperate for gigs – consistently to generate the right type of gigs and refusing to take on work that’s not the right fit. You won’t cheapen yourself just to ‘get the gig.’
  • Listening to your gut
  • Willing to take opportunities, not risks
  • Speak up when you don’t believe what the other person is saying and doing is respectful
  • Don’t seek permission and acceptance from other people – trust your own path and the decisions that accompany this direction, while still open to advice from insightful people.

So, how can you develop your business confidence?

Avoid being ‘white noise’, just another business number 

Think about the values and ethics that shape you. People are attracted to the businesses and brands that have presence that know who they are – that have the conviction and confidence to not be beige.

When you’re a small business, it’s the owner’s sense of self that will either build or diminish this presence – there is no fence sitting. It comes with the responsibility of being up front and centre.

Spend time working out what you value the most. Here’s a list of self-reflection questions that helped me, and I hope they can guide you, too.

A simplified self-reflection exercise to gain clarity 

  1. Why have you chosen to create this business and what was I about you that made you think you could make it a success?
  2. What continues to drive you in times of great challenge, disappointment and adversity?
  3. If you described your brand as a person, what values and ethics would it have?
  4. How are you currently utilising these values and ethics to drive business and create points of difference in the market place?
  5. How are you currently expressing these values and ethics to the market?
  6. How are you utilising values and ethics to build a stronger sense of self -worth?
  7. Considering these values and ethics, what businesses and clients would allow you to do your best work and be of most benefit to yourself, other people and still build the business?
  8. What industries and organisations would you not pursue as these are at odds with your defined values and ethics? Why is this?
  9. When it comes to sourcing new opportunities what are your negotiables and non-negotiables and how are these used by your business to make well informed, smart decisions?

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.

Technology is a double-edged sword. It can be a good and bad thing, depending on how we use it.

There’s no doubt that it has and will continue to change the way we communicate. Just walk down a city street and you’ll see 99% of people looking down, engaged with their mobile phone.

While technology has opened up many new ways to reach new people, this doesn’t necessarily mean we’re better communicators. We need to remember the people behind those screens and look at ways to humanise the technology we use.

As humans, we experience the world through seeing, touching, tasting, smelling, and listening. As the world continues to be more digital, it’s critical you remember this – and tap into it as a powerful way to engage.

The importance of experimental activity 

If we miss this, we’re losing the real essence of experiences for brands. The customer journey becomes diluted, human-to-human.

Let’s look at a few things you can run parallel with your digital strategies.

Creating connection points 

Focus on keep your human connections by engaging with your clients beyond sending a message or posting something. Open up a space for them to interact in a tangible way.

Focus on multiple senses  

Stimulate your customers through tapping into different senses. Each person will consume information differently, so offer a multi-sensory approach. If you’re talking about the benefits of your products in a blog post, why not offer a sample so they can see and feel it? Again, you’re increasing that human connection.

Build an ‘experience’ 

Take your customers on a journey. Brainstorm different ways for you to interact, in a two-way manner. The problem with digital is, more often than not, brands are speaking to their audience instead of with them. There’s a big difference. Start to develop effective experiences that create a meaningful impact.

Society teaches us that fast is better. This isn’t always true, especially when it comes to connecting with clients. Just like your personal relationships need to be nurtured through touch, your clients do, too. Unpack every touchpoint you have with your clients and see how you can personalise it.

This should be your priority. Key questions you need to ask yourself before utilising modern technology:

  1. What do you want to achieve from using these methods?
  2. Why are you using this technology?
  3. How do you want people to feel and act as a result of interacting with your technology?
  4. What content and methods of engagement will you need to create to evoke desired emotions and action?

The future for experimental delivery from a technology perspective. How do you rate? 

  • Experiences must be relevant and specific – not generic
  • Quality will be essential in a world of increasing competition
  • Inspiring and aspirational while being authentic
  • Value for money – this does not mean the cheapest or offering the greatest discount
  • Personalised with a level of co-creation between staff and guest
  • Choose Your own adventure where guests create their own experiences
  • Storytelling and the opportunity to connect with local, unique legends
  • Hands on interaction with the product/service and the people behind the business
  • Engagement in an unexpected way
  • Ability to educate and even challenge perceptions of a place and its people and history.

At Kiikstart, we’re dedicated to allowing people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.

When someone asks what you do, it’s a simple answer.

“I run a restaurant…”

“I’m a graphic designer…”

“I’m a doctor…”

This is your ‘what.’ Here lies the problem. You’re not a restaurant owner. In fact, you create enjoyable experiences for people to share. We get too caught up in ‘what’ we are that we don’t dedicate enough time into the ‘how.’

Focusing too much on the what of businesses impacts on our creativity and ability to raise the bar in terms of how we interact with the market and end user. We become beige and non–descript.

In marketing and business development, your ‘how’ is what sets you apart. It’s the style of manner that’s important – our definitive point of difference. We need to look at not just the task (the what) but the skill that’s required to execute it successfully (the how).

We’re focusing too much on the end goal… and missing the process. In doing so, we never quite reach where we want to be. All this effort is put into the front end, the beginning of the client relationship. The hype and thrill of getting the client soon wears off.

There’s no follow up, no extra love or investment in ongoing relationships. When, the after care is equally as important. People remember both the beginning and end of relationships.

As business owners and influencers, we need to stop chasing the bright shiny things in corners once the deal has been done.

Systemise your business. Invest in processes. 

It’s good to have your big goals. Every business needs to have an end goal, to be constant dreamers. Your processes and procedures are the building blocks to help you achieve it.

Designed to provide step-by-step instructions for achieving a result, your processes are your ‘how.’ They describe the who, what, where, when, and why.

It implies an emphasis on how work is done in contrast to a product or service focus on what is done. It covers all of the touchpoints of your service delivery – before, during and after.

The Customer Purchasing Design Process (CPDP) 

Your most important business process is the primary process relating to solving the problem, meeting the need or getting the job done for a customer.

This starts with an understanding of the Customer Purchasing Decision Process (CPDP). It’s the process undertaken by a customer for a market transaction before, during and after the purchase of a product or service.

While this will vary between businesses, there are 5 basic stages which a customer usually goes through when purchasing a product or service, including:

  1. Need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Purchase
  5. Post-purchase evaluation

As you can see, the process covers each touchpoint, from start to end. By turning your attention to your ‘how’ not ‘what’, you make room for continuous improvement and innovation. Remember, the experience you provide will set your brand apart.

Work on your business, not in it.

Stay tuned next time for a case study on how one business improved their processes.

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.