We talk about the value of applying an entrepreneurial mindset, no matter what stage (or type) of business you’re in. The same goes for the modern mainstreet.
Mainstreets are an interesting place. Often, they’re located in regional areas, featuring a collective mix of businesses. Kiikstart is launching a series to help mainstreets modernise their offerings and remain thriving hubs for towns, attracting both locals and tourists.
In this article, we’ll introduce you to a few of the important takeaways to warm you up.
Mainstreets need to innovate, too.
Innovation in a modern mainstreet environment is about becoming a distinctive place that’s a destination in itself. Diversity is the key, especially beyond just food and wine. You need to listen to what your visitors are telling you.
This is what Barossa Visitor Information Centre did. They’ve created experiences relevant to the region, giving thought to what’s curated within the space. People get to choose their own adventure, a rarity in tourism offerings. There’s greater choice in events and retail, using both verbal and non-verbal storytelling to connect with guests.
The region celebrates co-location and co-creation within the VIC – through the cycle hub (that allows people to secure their bikes, pump up their tyres and buy accessories), the library, outdoor meeting space with games and chill-out areas, and a dedicated spot for events, markets & licensed bars. This multi-purpose approach with a commercial spin is what’s leading to its success as a region.
The product mix has evolved. There’s a product shift to hand-making modern, contemporary experiences with residents, visiting family and friends and guests.
Bring local producers together in a way that doesn’t currently happen, so new experiences are created. What are other businesses doing? Avoid overlapping offerings. Don’t be afraid to think about how you can generate revenue. The regional brand values should always be in the back of your mind, as the bigger picture.
Modern mainstreets are real destinations, not just another retail precinct. Work to become authentic and grounded in the regions uniqueness. Get hands-on in your product and service interactions, instead of having people observe from a distance.
Before our next article, think about these points:
- Continuously challenge and review what you do, how and why
- Always adopt a client-centric approach
- Be brave and courageous in your business decisions
- Ensure internal and external environments are user friendly and accessible
- Never rest on your laurels – work hard to create an incentive to return repeatedly.
At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do and the benefits for our clients contact us today on 0428 593 400 or email firstname.lastname@example.org.