In the last two articles, we’ve explored how modern mainstreets need to innovate and go beyond the expected. But exactly how can towns do this?
Your mainstreet needs to become a destination of experiences, not just a place for visitors to consume ‘stuff.’ Offerings will be developed faster, with ongoing change among traders. Think of it like a constant start-up phase that celebrates newness.
Consumers care where they spend their money so, regional uniqueness will be the point of difference – with hands on interactions.
Innovation in action.
When we talk about innovation, we don’t necessarily mean a new, industry-shaking invention. It can be as simple as offering more choice in terms of the hours you open and products you offer. Like 24/7 ‘swipe-in’ gyms! Innovation and creativity can relate to processes, too. Explore different ways to deliver the service experience.
Consider how your staff connects with your guests. Do you offer samples to create a sense of involvement? Is it possible for guests to make their own product?
Think about product ingredients or equipment to keep ahead of the crowd. Strike a balance between connecting online and in person via traditional means.
What’s your level of follow up like? How can you keep people up to date with your product or service delivery? Can you make them excited to visit before even arriving? And, how can you give them a guarantee so they feel comfortable buying from you?
Innovation can be responding to skills gaps in a way that others have not. What are those little extra bits of love that other brands don’t offer? This is innovation.
The leaders of main streets in the future will challenge the commonly held perceptions of what it means to be part of this space. While this will not be necessarily comfortable for the status quo, it will be vital for the ongoing relevance of the main street space and attracting the next generation of thinkers.
An entrepreneurial mindset will create great places to be. Not just great places to shop. There is a key difference between the two. The businesses and brains that excel in a competitive environment will work with purpose and create a distinctly different environment in which to be part of.
At Kiikstart, we’re dedicated to helping people create more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do and the benefits for our clients contact us today on 0428 593 400 or email enquiries@kiikstart.com.