Being a start-up is like ‘trying to build a bike while riding it.’ I like this metaphor. Speed and adaptability are crucial factors for new businesses. The ability to be fluid and change direction with a second’s notice – this … Read More
Tourism & Retail: Tips to sell products, not just memories
When we think of tourism, it’s often through experiences. But there’s one untapped area of the industry that can add value to your customer’s experience – products. There’s an opportunity for tourism businesses to create enchanting retail spaces. Product is … Read More
What’s your story?
To discover the opportunities that matter the most to you, clarity is key. With self-exploration, you can build your story. This is particularly useful when finding a job or building your business. But why does the story matter? Through your … Read More
Taking a creative, entrepreneurial approach to building contacts
Partnerships are built with people that you do and don’t know take time. Take note of the language we’re using here – partners, not clients. Connections lead to partnerships. I would like to make the point that it is about … Read More
Adaptability & self-doubt: Lessons learned from redundancy and “being let go”.
It’s hard not to think of being ‘let go’ as failure. But in fact, it’s just masked this way. Being made redundant forces some serious self-reflection and cease of finger pointing. Like my story, for example. I got made redundant … Read More
One simple strategy to make your brand stand out… in the digital age.
Technology is a double-edged sword. It can be a good and bad thing, depending on how we use it. There’s no doubt that it has and will continue to change the way we communicate. Just walk down a city street … Read More
Why it’s not what you do that’s of value, but how you do it
When someone asks what you do, it’s a simple answer. “I run a restaurant…” “I’m a graphic designer…” “I’m a doctor…” This is your ‘what.’ Here lies the problem. You’re not a restaurant owner. In fact, you create enjoyable experiences … Read More
Why traditional training can make you more unemployable
Training, in any form, must be good, right? Upskilling can only be a positive thing. Yes, this is true to a certain extent, but it’s not as black and white when it comes to traditional training. There’s a common belief … Read More
Match your service experience to workforce. Better prepare your clients for reality.
How can you best prepare your clients for the real world? Create a service experience that reflects the reality of the workforce (and what it means to be an employee). To do this, you need to recreate and replicate a … Read More
Your job isn’t to be a counsellor – stop the mothering and dumbing down
Many of us go into homeless and disability services to make a difference. Instinctively, in the process, we often adopt a counsellor role. But even with the best intensions, this isn’t the best way help them. The secret to their … Read More