For employers and HR professionals who want to attract the best talent and foster a positive culture.
A business is only as good as it's people. As the new generation of talent comes through, what employees' value in an employer is changing.
Being able to adapt to the evolving values is essential if you want to continue to attract and retain the best people.
Throughout this course, you will identify the risks and gaps in your employer brand that may be preventing you from attracting and retaining the best talent available. You will gain insights into all relevant areas of your operations so you can plan-ahead before damage to your employer brand becomes a reality.
This course will define what your potential employees' value in an employer today and provide new perspectives on staff retention. We will examine what constitutes a positive workplace culture and which benefits are highly valued.
Together, we will develop an Innovation Capability Review which you can implement into your business with immediate rewards.
Is this Program right for my Business?
If you want to be confident that you can attract the best talent and staff your business for the future, this course is for you.
If you want to:
Prepare yourself to be an employer of choice for the modern workforce.
Have the insight, tactics and skills to redefine existing culture and standards successfully.
Create a reputation for employee well-being and satisfaction.
Be an employer of choice for the modern workforce.
Define what your potential employees' value in an employer today and provide new perspectives on staff retention.
This is a five-week program, and we've built-in some flexibility to help you find a balance between work, life and study. You will be working on a real-world problem in your business, and you will finish with a solution that is easily implemented.
At the end of the course, you will have an actionable plan to create a modern and engaging employer brand.
Your Learning Process
It starts with Strategy. Sometimes you can't see the wood for the trees. Getting another perspective from someone who is not in your shoes can help you to get out of the detail and look at the big picture.
Co-designing smart, creative strategy with our clients so there is buy in, commitment and understanding.
Identifying the skill and capability needed within people/businesses to successfully execute the strategy. And facilitating the learning and development with clients to respond to the skill gaps.
Co-designing the processes, systems and internal resources need to successfully execute the strategy.
Being alongside clients and acting as a strategic and creative sounding board as the ideas and plans are executed into the market.
Learning + Development
Your eLearning Experience
Your face to face Experience – in person or remotely
Success Story: Kiikstart & the Birdsville Hotel
The Birdsville Hotel is regarded as an Australian Outback hospitality legend. Highly isolated, the hotel has set benchmarks for innovation and outback experiences for many years.
The Birdsville Hotel has a diverse customer base from 4WDadventurers, grey nomads, young families to people with private planes ticking off a bucket list experience.
Never one to rest on their laurels and accolades, the General Manager of the Birdsville Hotel, Jo Fort, reached out to Kiikstart to help take their back-end operations and customer experiences to the next level.
A key objective was creating an employer brand that could attract the best talent to this challenging and isolating environment to provide consistently high guest experiences both in the hotel and at major outback events throughout the year.
This required a review and re-design of how staff were recruited and new processes and systems to build talent and capability within the team throughout their employment.
Supported and built upon the new outback hospitality strategy co-designed with Kiikstart.
Delivered a strong, consistent employer brand that reflected the businesses’s definition of high value work in a changing outback hospitality and tourism landscape.
Resulted in smarter recruitment processes that attracted a high calibre of staff.
Was responsive to the existing skill gaps within the team as well as the risks and threats that are present within outback hospitality environments, especially major events.
As a result, Birdsville Hotel created a modern, professional brand that was able to attract a diverse and skilled workforce to one of Australia’s most isolated, but iconic, regions.
In turn, the Birdsville Hotel, recorded its best event season that year with healthy and happy staff that were able to deliver in an extremely high-pressure environment. The region hosts iconic events such as the Birdsville Races and the Big Red Bash attracting thousands of people to an outback town that normally has a population of just 140 people.
What they said...
Regional Tourism Ambassador, Ali Uren, is a valued contributor to the Tourism Hub providing engaging and informative advice and information to industry.
Ali provides mentorship to successful applicants of the Emerging Tourism Professional Program. Through Ali's guidance candidates have developed career activation plans and have been successful in progressing their career and securing new roles. With her enthusiasm for developing people, it is always a pleasure working with Ali.