All tourism providers rely on visitors. That’s the nature of the industry. A lot of us are focusing on attracting the numbers, but in turn, we forget to make the most out of the people who do visit.
The same goes for when you you’re the tourist. We’ll explain why soon. This article is all about sharing insights and expertise to develop more leverage from visits to other businesses and experiences.
Let’s get started.
The tourism sector undertakes famils to other businesses but rarely utilises these insights and stories to build on the customer experience. There are great opportunities to develop the level of expenditure both via staff and better use the physical workspace, including internal signage.
We’ve already explored the power of engaging signage. Your internal signage needs to be creative to encourage a sense of discovery and exploration – not only in the region but the space itself.
Simply put, just visiting other businesses isn’t good enough. You’ve got to put yourself in the tourist’s shoes, which in most cases you will be, and see what’s working and what’s not.
Stop, think and reflect…
Now is the time to stop and think about how you’re creatively using these famils to add value to their business and your guest’s experience. If you’re going to take the time to visit other outlets and be a tourist in your own back yard, make sure you have the vision to capitalise on it when you return to your day-to-day operations.
- You need to be asking yourself these kinds of questions.
- What are the strengths of the venue? What are they doing well?
- What are the gaps & how can you avoid them in your own venue?
- Are they using specific tools, such as social media? Will they work in for you?
- Are there any partnership opportunities? How can you work together?
Again, all of this draws back into our six-part series on making your venue sustainable. If you missed it, you can read the first article here.
At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.