Part 4: The inside (internal signage)

How are you finding the framework so far? This week, we’re talking about the inside of your VIC.

While things like outside signage and being an advocate for your own region are important, your visitors will spend most of their time inside the centre. So, we’re going to dedicate a couple of weeks to redesigning the inside of your VIC.

Let’s start with internal signage.


Smart & creative internal signage, stimulating the senses

Your internal signage will need to be creative to encourage a sense of discovery and exploration – not only in the region but the VIC space itself.

The space will need to make better use of creative communications in order to generate the interest that leads to smart conversation with staff and volunteers.

Key messages will need to stimulate a sense on intrigue, a desire to want to find out more, to explore right here and now.

It could look something like this:


Make sure you don’t miss out. Ask us what is happening today in the region.

Ask us about the artist in residence today – meet the people that make the region.

Signage needs to plant seeds and highlight the quirky and unknown facts about the region.

Only have a day in the region? Don’t miss out. Ask us how to make the most of it.

Treat yourself to the best we have to offer – speak with us.

Create memories that last well after the holiday has ended. Get insider knowledge here.

Indulge in experiences and have stories that will make friends and family envious.


Notice the emotion in each? It encapsulates the senses.

Next Friday, we’re going to continue this chat, bringing forward ideas for your brochures, telling your unique story, stimulating the senses, and the product mix. Be sure to stick around for this!

At Kiikstart, we’re dedicated to helping people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or