Braver. Bolder. Business.
At Kiikstart we believe that in business what works today won't necessarily work for tomorrow.
To help illustrate this, we sought inspiration from creatures in the natural environment who, much like the businesses we work with, have to evolve to thrive.
the Galapagos Finch
The Australian marketplace is a fierce and competitive environment, and one that is growing every day. It becomes easy for smaller businesses to slip into the mindset of feeling overwhelmed and obsolete next to competitors “higher up in the food chain”.
When a large flock of Galapagos finches drive away the much smaller Finches from the main food source, it’s then up to the smaller finches to get creative and be resourceful in order to survive. Instead of giving into their environment and competing forces, the Finches instead create their own place in the food chain by dropping a few beak sizes and adapting to a smaller source of food that allows them to survive and thrive.
Here at Kiikstart, we give our clients the skills and insights needed to generate new opportunities in times of change or disruption, and eventually create their own place in the food chain.
Problem + Innovation = New Opportunity
the Mexican Cave Fish
What would you consider to be vital when staying afloat in a competitive industry? What elements could be stripped away from your business in order to create greater efficiency and produce less waste?
According to the Mexican Cave Fish, the answer was to strip away it’s sight.
The Mexican Cavefish got creative when faced with tricky problems, such as living in complete darkness with little food and oxygen. To stay in the game, it had to think outside the box. By getting rid of its eyes, the Cavefish was able to increase its taste cells, boost its energy and ultimately thrive. After all. What use are eyes when living in darkness?
We look at the big picture and work to identify and strip back where wastage and inefficiencies lie in a business, in order to survive and grow.
More Bravery + Less Waste = Greater Outcomes.
the Cane Toad
Whilst not the most glamourous of critters, the success of the cane toad species is a testament to how businesses can survive and thrive under new industry conditions.
Fighting against the odds, the cane toad was imported from the Amazon and forced to face unfamiliar conditions in Australia. In order to survive, the species quickly adapted to a vastly different climate and eventually evolved with great success. They became faster, fitter and stronger, which then saw the species explode in numbers across the country.
With a hint of bravery and a great deal of adaptability, businesses in Australian too can face changes in the industry head on and find growth from times of uncertainty. Here at Kiikstart, we can help you become the pacesetter in your field and find success from times of uncertainty.
Braver. Bolder. Business.
Ali is a wealth of knowledge with strong skills around strategy, sales and retail in a modern market. She has a comprehensive understanding of the tourism and hospitality industries and could clearly identify and articulate the opportunities in our business."