Niche is in. Niche is it. Niche is zig. Niche is woah! While it can feel like big brands are everywhere and trump everything, being niche is, in fact, make is much easier to position yourself… and, most importantly, market … Read More
Responding to feedback to build better business and customer advocates
Customer service isn’t necessarily what it used to be. With the evolution of technology, it’s changed how we connect and provide service. This series of blogs will educate businesses that in order to survive, there needs to a renewed focus. … Read More
How to provide value for your visitors
Ok, last week we were talking about exploring your customer service philosophy values. If you missed it, check out the article here. For the purpose of this blog, we’re going to assume you know your values like the back of … Read More
Discover your customer service philosophy values
How well do you know your business? Have you ever conducted a SWOT analysis? So many of us are so busy working in our business, there’s no time to work on it. Businesses require constant evaluation. We need to put … Read More
Looking beyond your industry for ideas
We need to start looking at innovation in a different light. It’s important to look at other industries to identify great opportunities of how they’ve innovated. When doing your exploring, they should be in a totally unrelated field. Look at … Read More
The different ways you can innovate
Innovation is more than just an app. We know this from last time, exploring customer service and the new wave of how we collaborate and communicate. It’s not what you do that’s valued by customers but how you do it. … Read More
What is customer service in 2017?
Customer service. It’s about providing good service, right? Sure, it used to be as simple as that. But now, and into 2017, it’s about the entire customer experience. We’ve been exploring how tourism operators can stay relevant – and this … Read More
How to leverage your visits with other businesses
All tourism providers rely on visitors. That’s the nature of the industry. A lot of us are focusing on attracting the numbers, but in turn, we forget to make the most out of the people who do visit. The same … Read More
Part 7: Utilising IT to improve the customer experience
The world is changing. We now rely on technology more than ever. And for businesses, it’s shaping how the customer experience. Technology, if embraced, can transform our tourism businesses. There’s IT, apps, and social media available to us now, which … Read More
Part 6 – The inside (storytelling)
It’s what’s on the inside that counts. This is why we’re focusing so much attention on your interior. Whether you operate a VIC, retail or hospitality space, or deliver your experience out in the environment, these principles apply. Last time, … Read More